![]() ![]() Few visitors interact with them, content is missed, and page-loading time increases. ![]() Rotating carousels are trendy, but not at all helpful for attracting leads. Usability: Avoid Rotating Carousels in Headers By using ample white space, Web designers make zeroing-in on navigational links and important content easy for users, as well as conveying an image of efficiency and expertise. Usability: White SpaceĬlutter kills conversions. Image size, resolution, file type and retrieval processes all affect how quickly a Web page loads if even one part of the image-handling process is off, the results for usability, SEO and conversions may be seriously impaired. Image handling is often the key to attaining high page-loading speed. A wide range of development and design techniques and best practices is required to optimize speed. Page-loading speed is so important to usability that Google has made it an important factor in its search algorithm (slow websites have poor SEO results). Nothing frustrates users more than slow-loading Web pages. (In the next section, we review mobile-specific design issues in more detail.) Usability: Site Speed Because of this display continuity, users become familiar with and remain comfortable with the website regardless of the device used to access it. Thus, users have a similar, consistent website experience whether they use a desktop monitor, tablet, mobile device, or multiple devices at various times. Responsive Web design uses various techniques that allow the website to adjust automatically for optimal display on any size screen. Here are the key usability features of a high performance lead generation website. Poor usability drives ripe prospects into the arms of competitors. In contrast, websites with poor usability frustrate users, like a saw with a dull blade. If a lead generation website is highly usable, it becomes a tool that is easy to work with and effective in helping the visitor find important information and take action. Important Note - Because proper lead tracking is crucial for evaluating website performance and continually improving conversion rates, we have included supplementary information on lead tracking best practices.Ī lead generation website is far from a static sales brochure instead of being something a person passively reads, the website is a tool a person uses to find information by clicking on navigational links, filling out inquiry forms, zooming-in on details of product images, etc. Conversion - Small but massively important techniques that create large gains in conversion rates.Copywriting - Techniques that build interest and confidence, and then motivate website visitors to inquire.SEO - On-site elements imperative for gaining strong organic search engine visibility.Mobile Design - Website features specifically designed to convert the rapidly growing base of mobile users.Usability - Ways of making the website easy for visitors to find what they need and interact with the information.This white paper presents an overview of the lead generation characteristics of powerful lead generation websites. Often, companies focus a great deal of attention on design aesthetics, and not nearly enough on the many other factors that go into turning website visitors into hot prospects. When a company is preparing to invest in a new lead generation website, it should not underestimate what Web design skills will be needed to build an effective one. An overview of Web design techniques critical for turning website visitors into prospects and customers.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |