![]() It was the product I was most excited for in the new collection, but it wasn’t a good fit for my skin type. I had really hoped for a life-changing product with Hydra Veil, because I often get dry patches along the tops of my cheeks and around my nose, so having an added boost prior to applying foundation can go a long way to giving me a more flawless finish. ![]() For me, I didn’t notice particularly better or prolonged wear out of my foundations–an extra half hour at best but nothing dramatic. It did leave behind a smoother surface, and my foundations (I tried MUFE HD, Guerlain Lingerie de Peau, Kiehl’s Tinted Moisturizer, and Giorgio Armani Maestro) seemed to apply better than they would over the skin alone but not dramatically improved over dry patches. I’ve used it for a week now, and out of those seven tries, I’d say three of those times had a mild stinging sensation on the drier areas of my face for about thirty seconds or less (in contrast, when I applied it to Shaun’s face, and he didn’t experience any stinging at all, and he has an oilier skin type). One thing I noticed was that sometimes it did give me a light stinging sensation some of the time that I used the product. ![]() I’ve been using a flat foundation brush (MAC’s 190) to apply and spread it over the skin after my moisturizer but prior to foundation. It feels cool when applied, and it spreads easily and doesn’t feel greasy or heavy. ![]() You don’t need a lot, but it did seem like a small quantity when I first opened up the jar, though one ounce is about average for a primer. Once you disturb the surface of the product, it can look crumbly, but it reforms and looks pristine the next time you open it. It comes with a small, spoon spatula that hooks to the interior lid for more hygenic removal of the product. It jiggles in the pot and is just slightly less solid in comparison to Jell-o. It has a thick, jelly-like consistency that looks and feels that way. It’s really supposed to help by providing instant hydration, smooth the skin, and prolong the wear of your base makeup. no long-term hydration benefits are claimed). Illamasqua Hydra Veil Rehydrating Gel, $40 at Bloomingdale’s.Illamasqua Hydra Veil Rehydrating Gel ($40.00 for 1.0 oz.) is a cross between a primer and a moisturizer, so perhaps it’s best categorized as a moisturizing primer, as it is not a skincare product (e.g. When applied to the face, that amorphous, reconstituted texture creates a uniform, unbroken base for seamless foundation application. Dip the provided rubber spatula into the pot, scoop out a generous dollop, and within minutes, the gel in the container re-settles as if you never scooped it, making it hard to resist playing with. It also promotes self-acceptance and tolerance if Lady Gaga’s Little Monsters and Katy Perry’s Kat圜ats had a makeup line in common, it would be this one.īut back to their Hydra Veil primer: a cooling, moisturing gel form that constantly transmutes itself to a lotion. But the Illasmasqua brand is interested in more than boundary pushing. In the U.K., it offers a service called “ The Final Act,” makeup artistry for your final act.” Yes, Illamasqua wants to make sure you look good in this life and many lives after. How avant-garde? Well, apart from its firm roots in the dark 1920s Berlin club scene and fondness for “alternative cultures,” the brand isn’t afraid to explore the dark. at Bloomingdale’s), Illamasqua’s super-pigmented, professional grade, avant-garde makeup is quickly gaining a cult following. Lauded as one of the fastest-growing British makeup brands (with new full-service counters in the U.S. But across Internet beauty message boards, innovative products like the Hydra Veil Hydrating Primer are capturing all the attention. Stateside, Illamasqua is probably best known for its electromagnetic nail polish shades.
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